This is the first edition of our corporate identity manual. It illustrates our new house style and demonstrates how it should be used by staff and service providers to build a strong brand for the Department for Employment and Learning
We’ve tried to make it as clear and comprehensive as possible. However, we may need to tweak things a little to take account of practical issues that arise as we begin working with the new designs.
The approach we’ve taken remains faithful to the corporate identity for Northern Ireland Departments created by OFMDFM (see www.northernireland.gov.uk/identity ). However, we thought it was important for our Department to be recognised in its own right.
These new guidelines will help us to create a unique identity and to communicate more effectively with our target audiences.