Roadshow and Masterclass Speaker materials

Lara Morgan, founder of Company Shortcuts.com, spoke at the Made Not Born events in March 2012 on the topic "Shortcuts to Export Success". Her presentations are available below.

• View Lara's Leadership and Management presentation (PDF 5MB)
• View Lara's "Key Principles to Driving Sales" (PDF 3MB)

Made not Born guest speaker, Richard Richardson, who turned Harry Ramsden's chip shop into a world famous brand, developed a marketing strategy which takes the principles of judo and applies them to business. In judo you use the weight of your opponent to your advantage and skill matters more than sheer size!

• View Richard's Marketing Judo Gameplan (PDF 182KB)

Mark Palmer was the guest speaker at the final Made Not Born events of 2011 and spoke on "Brand Development to Business Growth".

• View Mark's slideshow (PDF 3.7MB)

The second part of Mark's presentation included a practical session on identifying your target audience, segmenting them into groups, and thinking about ways in which you can reach them. You can try the exercise for your business using the following set of slides.

• View the slides from Mark's practical session (PDF 2MB)

Andrew McMillan was the guest speaker at the 3rd and 4th Made Not Born events in the winter 2011 season. His subject was entitled "Maximising your people assets." Below is a slideshow Andrew has shared with us.

• View Andrew's slideshow (PDF 958 KB)

Heather White, the first speaker at the Made Not Born 2011-12 events and a networking expert, has shared the handouts from her presentation with us and some other resources from her website, "Smarter Networking".

Handout 1 - Marketing Tools checklist (PDF 93KB)

Handout 2 - Reputation Management through Trusted Relationships (PDF 82KB)

Handout 3 - Personal Branding exercise (PDF 134KB)

How to create an elevator pitch 

Research and articles on business relationships - free reading material 

Book

Networking for business success by Heather White 

Masterclass speaker, Max McKeown, has provided some articles and an extract from his latest book "The Truth about Innovation".

Articles and extract from "The Truth about Innovation" (PDF, 647KB)

"Cut innovation some slack" by Max McKeown (PDF, 1.1MB)

There are more articles and videos on Max's website.

Visit Max McKeown's website 

• Steve McDermott Vision 2012 Exercise (PDF 75KB)
• Steve McDermott's Leadership Ladder (PDF 67KB)

In a series of videos, Roger Harrop explains how to deliver an effective elevator pitch. The elevator pitch tells someone about yourself and what is off benefit to them within 30 seconds... or two floors in an elevator!

• How to develop an effective elevator pitch 

Roger Harrop - `Staying in the helicopter` Masterclass 

Roger Harrop outlines the need for a strategy that focuses on the "four basics of business"

• Strategy? I'm too busy running my business! (PDF 35KB)
• The Four Basics of Business (PDF 71KB)